HOT ! Marketing: Byron Sharp バイロンシャープ マーケティング 51WamQullJL.jpg

51WamQullJL.jpg。Amazon.com: Marketing: Theory, Evidence, Practice: 9780195573558。Amazon.com: Marketing: Theory, Evidence, Practice: 9780195573558。バイロンシャープのマーケティングの原書です。中村天風　「成功の実現」　心得集付。hqdefault.jpg。Amazonでは17,000円程度で販売されています。Marketing: Theory - Evidence - Practice ペーパーバック – イラスト付き, 2018/1/30英語版 Byron Sharp (著)Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers.Providing an evidence-based introduction to marketing, this Australasian text focuses on marketing metrics, consumer behaviour and business buyer behaviour, as well as exploring the application of B2B marketing. It challenges traditional marketing theories and concepts, presenting a research-driven framework for understanding the marketing process.